Exchanging
Links (in the UK)
How
to get UK links for your website.
Probably
the most critical piece of the ranking jigsaw is getting links
to your website. There are several ways to go about this,
the first is to pay for links, but this is not a good idea.
The search engines are cracking down on this, and if they
find out you are paying for links you may well get a penalty.
The second is to exchange links with other related
websites. And not just any old website, check that
the website you are going to exchange links with has a google
PR. Grey bars, and sites with zero PR may indicate a banned
website, and linking to penalised and banned websites can
cause your website to get the same treatment, so ensure the
websites you link to are genuine websites who aren't using
any 'black hat SEO techniques'.
To
get an idea of how much PR you will gain from a link exchange,
you need to know the PR of the page linking to you, and also
the number of other links on that page. Especially outbound
links. If the page is a PR 5 page, but has 200 other links,
your not going to get much out of it. But if its a PR 4 page,
with only 20 other links, you'll be getting a better deal.
Things have changed slightly lately, and it seems that the
major SE is looking for a diversity within the linking, in
other words it has been noted in some of the SEO forums, that
websites with backlinks from sites with varying PR are performing
better than sites with only high PR backlinks. It is possible
SE's see only high PR backlinks as a sign of 'Over SEO' and
are trying to stamp it out. I have tried many different ways
and software for getting link partners, but I know just use
some software called ARELIS. Its fairly cheap, about £70
I think, but you can run two seperate projects. Basically
you can get it to look at all the websites that link to your
competitors websites, and get all the linking information
from them, email themfor you, and manage your own link or
partners pages. To be honest, if I can make something simpler,
I will. And before I had a nightmare keeping track of all
my pending link parters and everything. This does the job
for me, and its well worth giving it a try, I think they have
a free trial with some of the features turned off, and a limit
to how many link partners it will find, but its worth having
a look. You can do a lot just with the Demo. Anyway, regardless
of whether you use it or not, a good way to find websites
to link to is to see who is linking the top rankers for your
key words, and then try and exchange links with them. The
way to do this is with the link: command in Google. For example:
link:www.affiliateschool.co.uk
This
will then return a list of all the sites google has in its
database that link to www.affiliateschool.co.uk. However,
it isn't always correct, and doing the same search in yahoo
can often return more results. It used to only show linking
pages with a PR of 4 or more, but now it seems to show linking
pages of all types of PR. |
