Link
Structures.
Ensuring
your important pages get the most benefit from your link structure.
When
your website gets a google ranking, this 'pagerank' as (displayed
on your google toolbar) is shared out with all your other
webpages. Any links on a page get a proportionate part of
the page rank passed down to the target page, including external
websites you may point to. This means you will have to be
careful with your links to ensure your most important pages
get the most PR passed to them. A good practice is to make
every page link back to the home page. This can be done with
a simple 'home' link in your menu or navigation bar. It may
be worth calling this something relevant to your website theme
ie: 'back to tennis rackets home' to include the phrase in
the link text. This is due to the way major search engines
use both external and internal anchor
text in there ranking algorithms.
Your
most important pages should be linked from every other page
in your website. That way, a percentage of the pagerank
for every page will be passed on to help boost the pagerank
of those important pages. As the page with the most pagerank
(due to external links) is the index page, it makes sense
that your most important pages should definately be linked
from there. You have to be careful at this point and weigh
up how many links you shoiuld have. If you have 300 pages,
and each points to 30 other pages, those 30 pages will gain
less PR than if every page linked to 10 other pages. Bear
this in mind.
Outgoing
links should be avoided whenever possible. Obviously
affiliate links will need to be in place, but avoid any unneccesary
external links as these will 'leak' your hard earned PR out
to other websites! It has been suggested that pages with more
outbound lnks should also have more internal links, to keep
more of the Pagerank within your website. so if you have 10
outgoing links on a page, and 10 internal links, 50% of the
pagerank will leak from the site. If you had 10 outgoing links
and 30 internal links, theoretically only 25% of the pagerank
should be leaked from the page. Something to think about.
Now
you need to improve your PR (pagerank), the only way to do
that is by getting links to your website, and not just any
old links, heres what to do:
Exchanging
Links |
