On
Page Factors
What
are on page factors?
When
researching optimization techniques and affiliate websites
you will come across the term 'on page factors' the term means
'the things that you can do in the content of the page
to increase you search engine placement'. Ranking is
based on several factors, on page factors and off page factors.
On page factors include the following:
Title
- the title of the web page used by ALL searchengines for
ranking
Keywords
- the keywords metatag used by some search engines for ranking
Description
- the description metatag used by some search engines for
ranking
Keyword
Density
Title
tags (H1, H2 etc)
Bold
and italics, colors etc.
Content
It
a fairly common assumption that if the web page is built to
be easy to read by the visitor then it should be good for
the search engines. In part this is true, but there are some
big mistakes that affiliates can make, and opportunities that
can be missed. Due to tightening of the algorithms by the
major SE's, you now have to be very careful about
what on page factors you use, and how many times you use them
to be sure you won't incur a penalty. Over use of
keywords or H1 and H2 tags are possible ways to be penalised
by google, always use them sparingly. Don't push your luck
as it is a lot harder to get away from a penalty than you
think. Forums are full of poeple who's websites have been
penalised and are struggling to get them back to a good position.
The search engines themselves definately won't help you. A
standard reply is usually along the lines of 'we suggest you
read our webmaster guidelines' and they will rarely (if ever)
admit that you have a penalty. Believe me, I know! |
